![]() ![]() Rabobank expects corrugated packaging companies to make strategic choices based on these developments-for example, some will seek expansion in fresh produce packaging, while others will consider an additional market in applications such as RRP. The above trends have implications for corrugated packaging use, which is now expanding from its basic functions of protecting and transporting to creating a larger share of business value. Another smart opportunity is to support supply chain management and customer logistics-for example, by innovating in digital (barcode) reader technologies, radio frequency devices, temperature and humidity devices, and creating custom-sized packaging. ![]() Above, we discussed the potential of packaging intelligence in improving customer sales via packaging differentiation by printing techniques, different types and sizes, convenience and visual features. Smart packaging is another possibility to achieve value-added growth. ![]()
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